Author
Bart Rian
Bart Rian is the founder of Impaxium, a growth marketing and fractional CMO advisory practice serving private equity firms, search funds, and mid-market companies. He writes Impaxium's analysis on growth marketing, private equity value creation, AI, measurement, and marketing compliance, drawing on operator experience running eight-figure paid media budgets and carrying companies through exits.
Recent articles
Claude Fable 5 After July 7: What Usage Credits Cost
The May 2026 Google Core Update: What to Do Now That the Data Is Clean
Why Search Funds and Private Equity Need a Fractional Chief Marketing Officer
Why Private Equity Staffs Every Function Except Growth
Marketing Compliance in Regulated Industries
AI in Performance-Based Marketing