Insights
Notes from the
operator's seat
Practical takes on paid media, measurement, SEO, and growth — written by the person doing the work, not a content calendar.
AI's Place in Performance-Based Marketing: Using Claude to Build Smarter Funnels, Not Just More Content
AI is not a magic media buyer — it's a thinking partner, funnel architect, and QA layer. How to use Claude across customer research, campaign angles, landing pages, creative testing, nurture, and launch QA.
Read the post →
The May 2026 Google Core Update: What People Are Seeing, and What to Do Now That the Data Is Clean
The second core update of 2026 wrapped on June 2 after a choppy twelve-day rollout that hit harder than March. The clean Search Console window just opened — here's what the community is reporting and the analysis worth running this week.
Read the post →